At the Center of the Digitalization Challenge: The Brain

By Sofia El Mouderrib

Organizations are facing major challenges regarding their human capital. One of the most puzzling is digitalization.

During the last decade, at-home and client focused technologies such as smart phones and televisions exceeded most technologies that workers use in terms of design and user experience. This lag is felt by employees who can be rather frustrated with slow, inflexible and poorly designed interfaces they must deal with daily. Organizations must therefore quickly adapt to this new reality.

In this race to digitalization, change-leading executives should not forget the main tool that employees use when they interact with technology: their brain. Emotions and cognition are engaged when humans interact with a software. Human-computer interaction is the field that studies this matter since the ‘80s. Recently, neurosciences took the role of investigating the underlying neural and cognitive mechanisms of this virtual relationship, revealing even more clearly how to optimize experience and productivity. Yet, this cutting-edge research area is still quite unknown to the management field.

For example, with the democratisation of neurotechnologies, it becomes easier to measure employees’ cognitive workload, the total amount of mental effort needed at a given time, while they interact with a software. This allows to target error-prone moments and act to minimize human mistakes and optimize experience. More importantly, since employees interact with various technologies using their unique cognitive profile, experts with an intricate knowledge of human cognition are needed to assess employees’ cognition efficiently and work in dynamic environments with multiple interfaces.

The value that neurosciences can bring to companies by improving their human capital’s well-being and performance is currently greatly underestimated. This is why nev, a human capital management consulting firm co-founded by three doctoral candidates in neuropsychology, was founded.

Our team uses its expertise in cognitive neurosciences to attend to your organization’s needs. We collaborate with you to help you tackle the human and organizational challenges of the 21st century with evidence-based decision-making.